You are...
the current or future founder of a business for good. You might be just starting out with a big idea, or already lead an early-stage company. Either way, you are seeking expert guidance to scale your brand responsibly while thriving.
You want to know you’re taking the next right step for your business, that you’re using your time, money and energy in the right ways.
You want to clearly define what it is you offer, and how it's valuable to your audience. Speaking of, who is your audience? You want to know your target market: who they are, what they want, and where to find them.
You need a plan for promoting your business to that audience, and a clear strategy for attracting funding and positive attention.
Finally, you are likely feeling alone and lost in terms of what to do next, and are secretly seeking connection with like-minded advocates for good and wish to forge connections.
You physically can’t work any harder—you want to work wiser.
You need a hand. Hell, you need a hug.
Our work together will give you clarity and confidence to make decisions about your company. You'll not only learn the nuts and bolts of running a business, but also how to achieve work-life balance along the way. I know you can do this, because I am learning to believe in myself, too.
TOPICS WE MAY COVER
BRAND STRATEGY
Mission & Vision
Belief Statement
Elevator Pitch
Unique Selling Proposition
Brand Voice
Brand Archetypes
VISUAL IDENTITY
Logo & Wordmark Design
Typographic Guidelines
Photo Guidelines
Color Palette Selection
Illustrations & Infographics
Style Guides
MARKET RESEARCH
Keyword Mapping
Category Creation
Target Market & Personas
Stakeholder Engagement
Competitive Analysis
Customer Journey Mapping
PROMO
Content Strategy
Publicity Plans
UX & Accessibility
SEO
Digital Marketing
Public Speaking
Email Marketing
Collateral Suites
Editorial Calendars
Syndication Tools
Newsletters & Blogs
Pitch Deck Design
Website Design
Finance & Operations
Taxes & Bookkeeping
Billing
Pricing
Contracts
Funding & Investors
Ethical Banking
Human Resources
Tech Stack & Productivity Tools
Remote Work & Work-life Balance
BUSINESS DEVELOPMENT
Business Models
Legal Structures
Certifications
Business & Product Naming
Networking
CRMs & Lead Generation
Contract Negotiation
Sales & Pitching
SOUND LIKE YOU? GOOD, NOW LET’S MEET YOUR GUIDE.
A multi-passionate entrepreneur committed to doing good, Karly has helped build, guide and launch brands for over 140 clients. As founder and creative director at Karma, she has managed over 20 team members. Collectively, they place people and planet over profit, and believe that good goes around.
A graduate of the Goldman Sachs 10,000 Small Businesses program (the equivalent of an executive-level MBA), Karly learned hard skills such as operations, negotiation, finance and business development.
In 2023, she launched 509 Female Founders, an intimate cohort learning experience for women business owners in Eastern Washington.
Karly is passionate about the future of work and business for good, and speaks regularly on productivity, work-life balance and the gender wage gap.
An avid outdoorswoman, Karly worked as a glacier guide in Alaska, cycling guide in the Pacific Northwest, and volunteer with the National Ski Patrol.
A nomad at heart, she also lived and worked remotely for 8 years—including driving 15,000 miles solo in her motorhome, living off-grid in a cabin in the Yukon Territory, and walking 500 miles across Spain on the Camino de Santiago.
Karly believes that the world is a better place when it is equitable, when we protect and preserve our environment, and when we do what we love. She is dedicated to creating a rising tide that lifts all boats.
I can’t wait to meet you, learn about your business, and create social and environmental good by helping build, guide and launch your impact-driven brand.
small business deep dive
CONSULTING PACKAGE
Our most popular package for passionate founders of small businesses committed to doing good. Designed to kickstart your existing company, or launch a new one.
comprehensive intake form
3 sessions built around your unique goals
90 minutes per virtual session
spaced 2 weeks apart (total of 6 weeks)
may include networking introductions, continuing education recommendations & additional resources
the final deliverable: Business for Good Action Plan. An actionable report that functions like a mini business plan, centered around your growth opportunity
$1,600 total investment
What our clients say
Testimonials
